Guys think electric is for older, hairier guys and not for them. They’d rather just stick to their manual blades. To convince our hesitant target that Philips Norelco will give them the power they’ve been lacking, we gave them the power online by answering the big FAQs.

We created an interactive experience that lets users scroll over an entire body in detail to see exactly how Philips Norelco helps men (in ways manual blades can’t) confidently shave, style and groom their face, body and balls into their ultimate look.

Chiseled, clean-shaven clichés of men have graced our screens for too long. These portrayals set up an unattainable standard for the normal guy. Standards guys hate. It was time to shake up the category and speak to guys on their level with humor and honesty. And help them achieve the look that’s right for them.

Only Philips Norelco has the full suite of shaving, styling and grooming tools to create the exact look guy’s want from head to toe. Whether that’s a neat beard or clean-shaven body, they can get it every time with the power of Philips Norelco.

Just launched – no results available yet.