In the 4th Quarter, Norelco advertised their flagship Spectra razor across a targeted group of web properties hoping to intersect their male target with engaging and benefit oriented advertising. The campaign was a huge success driving almost 50,000 people to the product website. The click-through rate, more than double the industry average, indicates the level of engagement with potential customers. The actual clicks, on a 'buy now' call to action, illustrate the ability of the creative to take people from the initial awareness phase, through trial (by interacting with the banner) and lead them to purchase.