To help solve the problem we added a new sense to the smartphone: olfaction.

Introducing: NOSE. A global innovation allowing smartphones to smell human male sweat and inform them if it’s OK, if it’s TIME or if it’s urgent.

A breakthrough for the internet of things in men’s daily care routines.

NOSE combines a hardware sensor technology - hidden in the smartphone cover - with a mobile application. Both are connected via Bluetooth and make sure that male body odor is analyzed in few seconds and your ‘smell status’ is shared.

When the ‘smell status’ is shared and men happen to be a danger for their surroundings, NOSE connects them directly to the online store of NIVEA MEN. Deodorants in case of ‘it’s time’, shower gels in case of ‘it’s urgent’.

NOSE has been in proto-type development since 2015. Since early March 2016 NOSE is beyond a Beta-phase. Meaning that the first NOSE smartphone covers are in production and the NOSE app is to be found in the appstore.

In April 2016 the first hundred NOSES were dispatched to influencers and press. For now on iPhone6 only. Information was gathered. The learning Algorythm improved. By end of 2016 NOSE will be available for an even broader group. In 2017 NOSE will be available on all smartphones for broad audience, helping men globally to be aware and care for their body odor.

In April the first hundred NOSES will mainly reach influencers and press. By end of 2016 reach will be broader: few countries. By 2017 it should be globally available. But Since NOSE is live since end of April it's too soon for meaningful results. However it is instantly clear that NOSE influences behaviour and builds the reputation of NIVEA MEN as an innovative brand.