Cannes Lions

Not happened

DDB BRUSSELS, Brussels / VOLKSWAGEN / 2017

MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Description

In these radiocommercials we hear a detailed story of a dramatic car accident that in the end did not happen, thanks to the safety features of the car. The story of the accident is narrated as if it really took place, which gives these commercials a smart and interesting tone-of-voice.

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