Cannes Lions
GRAYSON MUSIC, Toronto / CAMH / 2021
Overview
Entries
Credits
Execution
This beautiful spot called for a piece of music that would evoke empathy for people dealing with mental illness possibly contemplating suicide. A piano with hints of orchestration quietly scores the starkness of our hero alone in his home thinking about suicide. Slowly the track builds to a full-bodied sound with the vocals giving it an emotional lift to end with a feeling hope that communicates that people struggling with thoughts of suicide are not alone. A hopefulness that inspires others to want to do something about those struggling with mental illness so they have the reassurance of knowing that there are people willing to be there for them.