The Ford C-Max is the perfect family car. Especially children feel right at home in it. Our radio spot lets parents know just how much.

From a family father’s perspective, we tell the story of an average morning. Only this time, the daily struggle of driving your kids to school real early is overdramatized and comes across like a masculine, gloomy movie trailer.

Hereby we point out that you might not be able to escape the troubles of being a mum or a dad but you can at least make your kids feel good.

And that’s something, isn’t it?