Cannes Lions

'Nothing Beats a Londoner'

TIME BASED ARTS, London / NIKE / 2018

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Overview

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From the bad weather, to controlling parents and a sexist society, every kid in London has their struggles. But in a city that’s always trying to beat you, these kids are unbeatable. Rather than complaining, these young Londoners use their hardships as fuel in an escalating battle of one-downmanship that captures all the chaotic moments they face each day. This authentic ode to the real 2018 London spans every corner, culture and class of the city, using real kids and their stories, authentic language, cult locations, iconic tracks and a supporting cast of cultural heroes and celebrities at every turn.

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