Cannes Lions

Nothing is too big for me

STINK STUDIOS, Paris / GRAND OPTICAL / 2019

Film
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Overview

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Execution

GrandOptical, the premium brand of the GrandVision group, which also brings together the Générale d'Optique and Solaris brands, takes over the word via a multichannel campaign based on the promise "Nothing is too big for me". On the occasion of its 30th birthday, the brand returns to television after 6 years of absence with a film (declined in two versions and two formats of 30 and 20 seconds). The film treaty in cinematography way stages in their activity accomplished adults, star dancer, swimming champion or great chef, all having realized their childhood dream at the highest level, without limits. Because "to see things big, we must start by seeing well" GrandOptical offers everyone the pleasure of seeing through is expertise and is products. A life in large to ambitious visual storytelling.

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