Cannes Lions
CHOOJAI AND FRIENDS, Bangkok / B2S CO.,LTD / 2018
Overview
Entries
Credits
Description
We made a tutorial which looked similar to digital programs and replaced all digital tools by B2S actual stationery. Then, we showed an artist using those stationery instead of digital functions to create works that normally must be done by computer program. The presentation ended with surprising reveal that every part of this displayed program since the beginning are made by hand, not by computer graphics at all.
Execution
We made a tutorial which look similar to digital programs and replaced all digital tools by B2S actual stationery. Then, we showed an artist using those stationery instead of digital functions to create works that normally must be done by computer program. The presentation ended with surprising reveal that every part of this displayed program since the beginning are made by hand, not by computer graphics at all.