By tricking them. We created a website, www.proyectoconciencaglobal.org, which offered an application capable of predicting catastrophes. When executed, a fictitious virus took over the computer.In the end, the secret key to discover The Signal’s website was provided with technology to send a personalised virus. Geek bloggers helped us spread the joke.Furthermore, we included extra content that took the reader back to the Internet again. The Signal, the first novel that begins and ends on the Internet.