Cannes Lions

Now Open

GRAVITY ROAD, London / DESIGN MUSEUM / 2017

Film
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The film follows the theme of great design from the museum’s new permanent collection "opening" and "closing" - including classics like the E-Type Jaguar through to great contemporary design like Adidas' Ocean Trainers and the Trump “NOPE” poster. The soundtrack is "Blue Monday" by New Order, (biggest selling 12-inch single of all time and never previously granted commercial usage), with Peter Saville's seminal die-cut record sleeve opening the film. All effects were in camera. The film played in UK independent cinemas, and as an Ad Age pick of the day was celebrated as a “stylish tribute” that will make aficionados “drool”. Design never sleeps, it’s around us every day. You just don’t notice. That’s why The Design Museum is the only museum that never closes. And now it’s open.

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