Cannes Lions

Now You Know

SMUGGLER, Los Angeles / ABBOTT LABORATORIES / 2022

Film
Film

Overview

Entries

Credits

Overview

Execution

Mark Molloy brings back vintage magic and imagination for Abbott Laboratories and Anomaly NY with a charm filled and energy packed rollercoaster-of-a-ride.

In the film, Molloy cleverly weaves a narrative that brings the viewer on the hectic, emotional journey that Abbott patients experience daily. The chaotic, anxiety-inducing moments paired with quick camera cuts bring an unexpected intensity and viscerality to the film. The playful voiceover and aptly-cast, nuanced characters serve as the soul and emotional undercurrent, bringing empathy and authenticity to each scene.

Molloy successfully injects his personal style, charm and humor in this fast-paced film, full of unexpected and relatable moments. While comedic in tone, it is rooted in truthful, human stories and pinpoints a widely shared sentiment -- the desire to freely be who we are and take control of our lives. It’s a true example of bold storytelling, and once again, a testament

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