Cannes Lions
TRIBAL DDB AMSTERDAM, Amstelveen / NS DUTCH RAILWAYS / 2011
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NS Hispeed is the high-speed travel brand of Dutch Railways (NS), providing services to Dutch and European destinations. NS Hispeed is part of Railteam - a cooperative of the main high-speed enterprises in Europe - which includes Fyra, Thalys, ICE International, Eurostar and TGV.
The 'Sparkle' concept demonstrates the variety of destinations in Europe and The Netherlands that can be reached with just a simple mouse-click. Elegantly animated sparkles pop out of key destinations, gathering into one giant sparkle, which ends up in a computer mouse of course, because 'All high-speed travels start at home.'
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