Cannes Lions
AREA 23, New York / INSMED / 2015
Overview
Entries
Credits
Description
Creeping. Crawling. Chewing. Down deep, in the dark places beyond sight—the threat is growing. And the longer it goes ignored, the more irreparable damage is done. No, it’s not the termites in your basement; it’s the NTM in your patient’s lungs.
Using the highly recognizable metaphor of termites feeding on the vulnerable wood in your home, this film instills the visceral dread of undiagnosed, untreated NTM feeding on the lungs of susceptible patients. Like the termites in your basement, if you turn a blind eye to the warning signs of NTM infection, by the time the damage becomes obvious, it will be too late.
Similar Campaigns
3 items