Cannes Lions

NUEVO FIAT PALIO

LEO BURNETT ARGENTINA, Buenos Aires / FIAT GROUP / 2012

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Overview

Description

In Argentina, men like talking a lot about their woman colleagues, because a job can get much more exciting if you work with beautiful women.First Day begins with a dialogue between two friends. One has just bought himself the new Palio, and is also about to start a new job.

His friend comments on how nice the car is and also asks him about his new job. From then on, we can watch him coming to his new job, walking by the office boxes and realizing how beautiful the women working there are. He is more and more surprised. Not only are these women beautiful but all of his male mates are ugly men. No doubt, this is the best time of his life.

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