Cannes Lions

NUMBER LOTTERY

KING, Stockholm / EUROJACKPOT / 2015

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Eurojackpot Lottery has Sweden’s biggest lottery prizes – unbelievably up to 90 million euros. In a series of commercials Svenska Spel (the national Swedish lottery) tries to explain exactly how big the jackpot is by simple math examples.

For instance a small everyday treat such as a new hairdo is used as calculation example. And 90 million euros is enough for a whole lot of hairdos!

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