An outdoor campaign, dramatizing the problems of bags under the eyes.In the teasing phase of the campaign a photograph of a woman's face is billed in such a way that there is a protruding bulge underneath her eyes.In a second phase the photograph is billed normally and accompanied by a packshot of the product.

The poster stunt got a lot of attention from passers-by, provoking quite a buzz in the streets.The product had an amazing success, reaching 4% market share during launch period. Nutritionist Eye Roll-on kept on performing well after the launch period, retaining 2% market share.