Cannes Lions

NUTS

BISCUIT FILMWORKS, Los Angeles / DIAMOND FOODS / 2014

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Overview

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Credits

Overview

Description

A woman is rather distraught after seeing the dessert her neighbor prepared. YouTube user Silverheart19 said about the ad, “Now I know how it feels to be complimented and scared at the same time.”

Execution

For this campaign we attempted to create a visual “ode to average”. We wanted to cast a campaign featuring guys acting above their handsome quotient…guys who operate with a charisma that far exceeds what we'd expect just by looking at them. In our “ode to average” we wanted to capture an unadulterated truth via casting. For example, the truth about what a woman wishes her husband would say after a monumental feat of baking.

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Shortlisted Cannes Lions
POP SECRET (MOBILE APPLICATION)

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POP SECRET (MOBILE APPLICATION)

2014, DIAMOND FOODS

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