Phoenix created beauty trend "How-To" videos featuring Lancôme and YSL products. These videos aired on Taxi TV in a fleet of taxis that were free to those attending Fashion Week events in New York City. These "How-To" videos included a step-by-step tutorial of how to download, install, and use the "Glamour App" which allowed the user to purchase Lancôme and YSL products featured in the "How-To" videos right from the back seat of their taxi.Additionally, the first-ever shoppable wall in the US was unveiled at one of the Fashion Week venues and featured a wide range of beauty products which users of the "Glamour App" could purchase.

A unique experience was created and received an overwhelmingly amount of attention and adulation. The first-ever shoppable wall in the US was installed and unveiled in the Meatpacking District of New York City and a media frenzy followed—to the tune of one hundred million press impressions.