Spark, New Zealand's largest communications company needed to connect with small-medium business owners. They were having trouble getting SME's to understand how embracing technology makes a big difference to their lives.

After all, running your own small business is incredibly rewarding. You determine how much you want to get out of it and then moderate how much you put into it as a result. It’s yours – you have complete control. Apparently you’re living the dream.

But is that reality?

Because it’s also hard. It’s exhausting and turning you into an emotional wreck. You can’t remember the last time you had sex and your kids think dad lives in another town.

Our challenge was to show small business owners that there is a better way.

In six weeks, NZME produced every aspect of this content and housed it on its own microsite.

We created the story, the videos, the photography and the interactive quiz to test where the reader’s worries actually were. We did the graphic design, we coded the website. We did the lot.

It was shared widely via facebook, twitter and Linked In.

The piece featured on the front page of the NZ Herald website (one of New Zealand's biggest websites) in a prominent position for four consecutive days and quickly became one of our most-read pieces of branded content ever.

It was also the most-read piece of content on the NZ Herald website that day.