Cannes Lions

O2 BUSINESS MOBILE HELP AND SUPPORT

HAVAS MEDIA, Madrid / O2 / 2012

Overview

Entries

Credits

Overview

Outcome

The pack’s main objective was to reassure customers rather than asking them to directly respond to it. Having only recently been mailed out, full results are yet to be obtained.However, from anecdotal evidence and feedback from O2’s phone sales team, the simplicity and originality of the mailing made it stand out dramatically on the doormat.

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