Cannes Lions
HAVAS MEDIA, Madrid / O2 / 2012
Overview
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Outcome
The pack’s main objective was to reassure customers rather than asking them to directly respond to it. Having only recently been mailed out, full results are yet to be obtained.However, from anecdotal evidence and feedback from O2’s phone sales team, the simplicity and originality of the mailing made it stand out dramatically on the doormat.
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