OPTIMEDIA, Madrid / MALIBU / 2015
Our ambient marketing team created a real Malibu Oasis on top of the mountains, featuring all the classic Malibu imaginary: deck chairs, palm trees... and heat. Special POS material across the resort sent skiers to our venue.
We had a Malibu photocall and a set of beach outfits for atrezzo. The pictures taken were automatically uploaded to our social media, and showed in the screens placed in the Oasis. We had special gifts for participants... and drinks... and lots of fun.
Mission Accomplished!: we created summer in the middle of the snow! The Malibu Oasis stayed open for the whole ski season.
60,000 interactions in Social Media with 5 Million reach.
Earned Media over 500.000€.