Cannes Lions

OAT SO SIMPLE

ABBOTT MEAD VICKERS BBDO, London / QUAKER / 2009

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A woman in a dressing gown with wet hair places a bowl of Oat SO Simple in the micorwave setting the timer to 2 minutes. She returns to her dressing table flicks her head down and gives it one quick blow with the hair dryer and she has wonderful styled hair just like that. Pack shot with steaming bowl of Oat So Simple.

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