Germans love home improvement shows on TV, but fewer and fewer people are improving their homes and gardens themselves. We used this fact to get people of their couches again, telling them kind-of a home improvement story as well – but more fantastic and surprising than anything ever seen on TV.

It was our challenge not just to build a treehouse, but to build a dream – the exact dream that Lotta and her three siblings brought to paper with their drawing.

In order to really make THEIR dream come true, we did not only use their treehouse drawing as a blueprint, but sat down with the kids before we started building it. The kids explained to an architect and his team of professional craftsmen how they imagined their dream treehouse to look like. Then we built it EXACTLY like they imagined it.

Together with the kids’ father, it took our team of 30 professionals more than 6 hours and 10,000€ worth construction materials to build the treehouse.

But when the kids first saw the finished treehouse and instantly recognized it as THEIR treehouse, we knew that we did a good job.

Of course the campaign created quite some buzz on blogs and social media like facebook and youtube. But as DIY-customers are more hands on and in the “real world”, our most important results where the positive and encouraging reactions of people on the street and in the OBI stores. We don’t have exact numbers, but the response was so good, that we’re already working on a second flight for 2014.