Animal rights charity PETA is using parody and dark humour to urge people to stop eating octopus and alert them to the serious issue of octopus farming.

Octopuses, largely considered to be the most intelligent of molluscs, and dubbed ‘Einsteins of the Sea’, are under threat from octopus farms. These cruel farms will cram the cephalopods into tiny tanks before they are killed in inhumane ways.

Campaign resulted in – 20 pieces of coverage 193k estimated views

38.9 m audience

3.7k engagements

63 Avg. Domain Authority

To date, 44,459 people have signed the petition.

This was truly an homage to B movie / Ed Wood stuff and obviously the format was Rod Serling’s Twilight Zone. Taking it all very seriously and leaving all the fun for the audience (as opposed to the characters in the film) was mostly what I felt made it work.