Cannes Lions

ODYSSEY BOOK STORE

CONTRACT ADVERTISING INDIA, Gurgaon / ODYSSEY / 2011

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Overview

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Credits

Overview

Description

To have maximum footfalls during the annual sale.

Execution

The first thing that strikes your mind when a sale is announced, is the fact that one can buy more books as they will be available at discounted prices. So we made our promotional carry bags to look like bookshelves filled with books.

Outcome

The walking bookshelf caught attention and effectively advertised the sale. Our customers became our advertisers. Bookworms brought in more bookworms.

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