The idea is to create the sensation of the product acting. So we decided to develop a rich media banner that makes the target feel as a mosquito would, when they try to click on it.

In order to generate brand awareness and a trial, OFF developed a perfect partnership with Grand Prix, an auto care brand that also belongs to Johnson Wax.OFF target audience is A/B consumers between 18-44 years old, the same target that is interested in an off-road competition. (Claudia Dias Giovanni, FCB's Advertiser Supervisor).