Through the valet parking service of restaurants in holiday destinations, we put postcards under the driver’s seats in the cars, right before returning the vehicles to their owners. While driving, people would look for the origin of this exasperating buzzing everywhere inside the car, until they found the piece under the seat, reminding them of the mosquitoes around, urging them to buy OFF!.

Sales increased in 180% vs. the same period in 2007.The brand won additional and preferential exhibition spaces with the biggest retailers.The product sold out in supermarkets during the activation.