Cannes Lions
DRAFTFCB CAPE TOWN, Cape Town / TOYOTA / 2013
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Landcruiser is known not only for its impeccable styling but also its unrivaled off-road capability and toughness. And in world where the closest most people get to the great outdoors is viewing it on a computer screen, we wanted to demonstrate the ease with which people can now go explore previously inaccessible places.
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