Cannes Lions

OFF ROAD

DRAFTFCB CAPE TOWN, Cape Town / TOYOTA / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Landcruiser is known not only for its impeccable styling but also its unrivaled off-road capability and toughness. And in world where the closest most people get to the great outdoors is viewing it on a computer screen, we wanted to demonstrate the ease with which people can now go explore previously inaccessible places.

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