Summer 2014. ISIS is in the midst of a violent spree the world hasn't seen in years. At this point, the leaders of the west, show no initiative or strategy to act. We decided we must show our protest and maybe from the ground up, things would change.

Our Idea: inviting Facebook users to TAKE THEIR HEAD'S OFF

We created a Facebook app. Which invites you to change your profile pic with Facebook's vector pic, but with one "minor" twist- your head appears CUT OFF

A small strip with the message appears on your profile pic:

Protest against ISIS violence

Many people changed their pics, articles, TV and blogs discussed the issue and created a buzz.

The estimated numbers are written in the case itself. We created a conversation with a large amount of comments of the Facebook feeds. We demonstrated to the leaders that people are interested in creating a solution. That this cant stop. And they are asking for this change on their "holiest of holy" device- their Facebook profile.