Cannes Lions
OGILVY AFRICA, Nairobi / KIT KAT / 2018
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Description
In this audio execution, we hear an e-mail being typed by someone who is evidently in a hurry to get their message across. At the end of the e-mail, we implore the stressed sounding e-mail writer to take a break and have a kit kat because in a world where everyone is too rushed to even write a full phrase, too rushed that they opt to use acronyms to get their message across instead of writing full phrases, there comes a time when you need to remind people to just take a break.
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