Cannes Lions
McCANN ERICKSON NEW YORK, New York / STAPLES / 2008
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A man freaks out because the printer is out of Dell Ink. He rambles about cancelling a meeting and forgetting lunch, becoming more and more physically agitated. Co-workers roll their eyes at each other and one presses the Staples Easy Button. The wall behind the nervous man swivels out, sweeping him out of view. Replacing him is a Staples wall display with printers and ink, as well as a Staples employee, who hands the co-worker replacement ink cartridges. The wall swivels back to the man who stops freaking out once he sees the Dell ink.
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