Cannes Lions

OGILVY

OGILVY BEIJING, Beijing / OGILVY GROUP / 2012

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Description

The Sky Dragon app gave Chinese New Year revellers a way to make their greetings more interesting and fun. It allowed people to take any photo, and add different kinds and colours of fireworks to the scene, take a snapshot of that scene, add a message and then send it to a loved (or liked) one.The response was fantastic as it was downloaded and used throughout China and even other Chinese populated areas which the agency didn't target, such as Singapore and Hong Kong. It received an incredible amount of press, including the Wall Street Journal, NBC, Reuters, LA Business, and appearing on many 'top app' or 'top CNY app' lists for 2011.

The 'Sky Dragon' app was a way for Ogilvy China to wish all users an innovative New Year, and get some innovation 'cred' at the same time.

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