Cannes Lions
JWT BRAZIL, Sao Paulo / FORD / 2013
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We see the driver of the new Cargo getting ready to overtake another truck on a steep hill. When the driver puts his foot down, we see a group of extremely strong barbarians deep inside the truck's engine rowing hard to make the truck go faster. When the Cargo overtakes the competitor's truck we see the other driver accelerating to try to keep up. However, in his truck's engine there's only a bunch of weak and old men who can barely move the paddles.
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