KOLLE REBBE, Hamburg / TELEFÓNICA/O2 + NAUGHTY NORTH / 2017
As Germany’s largest telecommunications provider, o2/Telefónica is aware of its social responsibility. A campaign aimed to encourage a more critical and conscious handling of smartphones in our increasingly digital world.
The series included 3 x 400 units. The cover images depict people growing isolated in front of their displays, as if they were “losing their identities in the non-place of technology” (Antoine Geiger).