The client requested for an action to stand out during the Fifa World Champioship. We developed a platform to broadcast in real time audio and video from a mobile phone. We created the concept of the first real time videoblog of the history, broadcasting everything through the Spanish leading sports website: Marca.com. The blogger was a Marca’s correspondent who was able to show in real time what he was seen in Germany to the users just making a videocall. The videoblog reach the top of simultaneous users in the connections (20.000) and generated 976.000 video downloads during the Championship.