Cannes Lions

OIL AND GAS

McCANN NORWAY, Oslo / STATOIL ASA / 2012

Film
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How do you make a feelgood film about an oil company? Statoil is Norway’s biggest oil and gas company and the main money provider in the country. However there is a growing discontentment among the general public when it comes to the oil industry. Statoil is one of the front runners when it comes to enviromental low impact operations and they wanted a film that gave a more human touch to the questions around their business.

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