Cannes Lions
OPM OFICINA DE PROPAGANDA E MARKETING, Rio De Janeiro / PETROBRAS / 2006
Overview
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Outcome
There was a great quantity of e-mails and telephone calls with thanks, congratulations and also requesting more gifts for their advisors. Around 35% of the deputies and senators (210 from a total of 594) from all parties responded to Petrobras, always favorably. The theme of self-sufficiency was cited on the Congress rostrum with praising mentions for Petrobras.
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