Cannes Lions
SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2004
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Description
The ultimate goal of anti-agers is to look deceptively younger. Olay Total Effects works so well, it's your license to lie about your age. A woman is having a lie detector test. When asked about her age, the lie detector remains still, as if she's told the truth.
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