Cannes Lions

OIL SELF-SUFFICIENCY

OPM OFICINA DE PROPAGANDA E MARKETING, Rio De Janeiro / PETROBRAS / 2007

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OVERVIEW

Outcome

The campaign generated 81.000 signatures. During the month it was on display, the flag received visits from 22.000 employees seeking their own signatures and photographing the historic moment.The employees from other cities that were unable to visit the flag personally could see the daily progress on the company's intranet.