The main challenge was to create an exclusive identity for a new company focused in branding. One of the main objectives of the company is its humanist approach. Therefore the challenge was to communicate this in a simple and adherent form, in a way that was easily accepted by the public, once they got in contact with the logo in any aspect. Furthermore, in a very straightforward format, we had to explain for the public and prospects the concept of the business – which was brand new for the local market.

Having set the number eight shape as a starting point, we have developed a literal identity, entering the name of the company into the shape. Therewith we have simplified the communication of the brand. We have also unified the reading of the signs in a unique way. From this we have created a strong identity, simple and easy to be understood by the public.

Once in contact with the materials, many clients have praised the company. They were also positively surprised by the simplicity, beauty and effect of the final result. The logo ended up helping the good acceptance of the new company in the market.