Cannes Lions

OLAY EVERYNIGHT SUNSHINE SKINCARE

SIX AND CO, London / PROCTER & GAMBLE / 2008

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New Olay Complete Everynight Sunshine works overnight to give you a sun-kissed glow – and doesn’t leave the usual telltale signs on clothes and towels. Research revealed that our consumers like to benchmark their beauty against their mates – and they love getting compliments! So our site uses full-screen interactive video to put you in the Everynight Sunshine girl's world and bring people's reactions to life, in an engaging way. You can explore some humorous scenes and discover sampling lines, competitions and send-to-a-friend content – it’s all part of the story.

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