On display not only at the wedding, but at every stage leading up to it, Sonia showed the grace and confidence she got from Olay. From the press conference announcing the sponsorship, to Sonia’s wedding guide in popular magazines, to an office complex mobile event, bus stop and billboard OOH, websites and talk shows, Sonia was a ubiquitous reminder that beauty didn’t have to come from the knife. Olay’s involvement continued right through to the wedding, at which Sonia’s gift of Olay Total Effects to her well-wishers was featured in celebrity shows. Olay also provided coverage of the nuptials for primetime news, magazines and newspapers, further underscoring the tie between Sonia’s beauty and her use of the non-treatment product.

95% associated Sonia’s wedding with Olay. 40% more women felt Olay was their skincare expert.75% of women wanted to try Olay.