Cannes Lions

OLAY SKINCARE

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2008

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Olay products help women look younger. And now with Olay's new Age Protection Program they are helping women act younger too. From one-on-one guided tutorials to study guides and quizzes, Olay's new website enables women to keep their age anonymous. With insightful tips and easy to follow instructions, now there is absolutely nothing that can date the Olay woman. It's just one more way Olay helps women of all ages love the skin they're in.

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