Cannes Lions
SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2008
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In "Warrior" tribal music sets the tone for a series of extreme close-ups of a beautiful woman applying white warpaint. Not until the end Olay product shot is it revealed that the warpaint has been Olay and the battle is with aging. A super comes up that says Prepare for Victory. And Olay signs it off.
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