Cannes Lions

Old Faithful

GSD&M, Austin / FCA / 2017

Film
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Overview

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Credits

Overview

Description

The commercial opens on a rustic warehouse. A clean, empty room constructed out of wood beams. Windows line the walls with a soft light casting over a Willys MB Jeep in the center of the room. The camera slowly moves toward the Jeep in the distance while a calm voiceover tells an unbelievable story for Jeep’s 75th Anniversary. A story about a Jeep called Old Faithful, and how it was awarded a Purple Heart medal after receiving shrapnel damage during a battle. As the camera approaches the front of the vehicle, it comes to a stop. We can see the Jeep has battle scars with a beat up bumper and bullet holes in its windshield.

Fade to a black art card.

SUPER: IN HONOR OF THOSE WHO SERVED AND SACRIFICED

LOGO: JEEP AND THE MILITARY ORDER OF THE PURPLE HEART

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