Cannes Lions

OLD SPICE

MJZ, Los Angeles / PROCTER & GAMBLE / 2013

Overview

Entries

Credits

Overview

Description

A beautiful woman finds herself uncontrollably drawn to a suave gentleman with two terrifying wolf hanging onto each of his shoulders. She never had a chance.

Similar Campaigns

12 items

BBDO BANGKOK, Bangkok

This Commercial Doesn't Understand You At All

2023, JOHNSON & JOHNSON

(opens in a new tab)

PUBLICIS NORTH AMERICA, New york

Hug Your Dad

2016, PROCTER & GAMBLE

(opens in a new tab)

Shortlisted Cannes Lions

Y&R BUENOS AIRES, Buenos aires

PRESERVATIVOS MAXX

2015, LA FLANCE

(opens in a new tab)

HUB HO HIN BANGKOK, Bangkok

FACIAL TREATMENT SERVICE

2015, PORNKASEM CLINIC

(opens in a new tab)

PUBLICIS, Santiago

OLIA

2014, GARNIER L'OREAL

(opens in a new tab)

Wieden + Kennedy, Sao paulo

OLD SPICE SWAGGER

2012, PROCTER & GAMBLE

(opens in a new tab)

PUBLICIS NEW YORK, New york

CHARMIN TOILET TISSUE

2011, PROCTER & GAMBLE

(opens in a new tab)

Shortlisted Cannes Lions

LODUCCA PUBLICIDADE, Sao paulo

OX AFTER SUN LOTION

2007, BERTIN COSMETICOS

(opens in a new tab)

SAATCHI & SAATCHI, Milan

AZ PROTECTION CARE TOOTHPASTE

2006, PROCTER & GAMBLE

(opens in a new tab)

SAATCHI & SAATCHI, Sydney

OLAY TOTAL EFFECTS MOISTURISOR

2005, PROCTER & GAMBLE

(opens in a new tab)

SAATCHI & SAATCHI FRANKFURT, Frankfurt

ARIEL DETERGENT

2003, PROCTER & GAMBLE

(opens in a new tab)

OGILVY & MATHER MALAYSIA, Kuala lumpur

HUGGIES NAPPIES

2002, KIMBERLEY CLARK

(opens in a new tab)