Cannes Lions

OLD SPICE

WIEDEN+KENNEDY, Portland / PROCTER & GAMBLE / 2012

Film

Overview

Entries

Credits

Overview

Description

Danger Zone is a scent from Old Spice created for brave explorers. In this spot, we see our Danger Zone Man suavely make his way through jungle challenges, which increase in their level of risk and bodily harm. But he has nothing to worry about, because he's injected the scent of courage into his bloodstream via his armpit holes.

Similar Campaigns

12 items

Spoiler-Mite - The Game of Thrones Spoiler Blocker from Marmite

MINDSHARE, Colombo

Spoiler-Mite - The Game of Thrones Spoiler Blocker from Marmite

2018, UNILEVER

(opens in a new tab)