Cannes Lions
THE MILL L.A., Los Angeles / PROCTER & GAMBLE / 2012
Overview
Entries
Credits
Description
Danger Zone is a scent from Old Spice created for brave explorers. In this spot, we see Danger Zone Man suavely make his way through jungle challenges, which increase in their level of risk and bodily harm. But he has nothing to worry about, because he's injected the scent of courage into his bloodstream via his armpit holes.