Cannes Lions

OLD SPICE

THE MILL L.A., Los Angeles / PROCTER & GAMBLE / 2012

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Overview

Description

Danger Zone is a scent from Old Spice created for brave explorers. In this spot, we see Danger Zone Man suavely make his way through jungle challenges, which increase in their level of risk and bodily harm. But he has nothing to worry about, because he's injected the scent of courage into his bloodstream via his armpit holes.

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