We were tasked to create an experiential sales kits that brings Old Spice’s new ingredient collection to life, and enable successful sell in with top Old Spice retailers. Our budget was $65K to execute design concepts and the development of 40 sales kits.

The creative idea behind the sales kits (and the new packaging) utilizes the metaphor of a botanist – someone who obsesses over plants and documents their every detail. The worn leather bag developed as the sales kit exterior was meant to represent what a botanist might carry with him as he forages for new discoveries. Inside the kit are two worn leather tool rolls that carry the ingredient samples & specimens he finds, which also represent the ingredients we’ve used in our new Old Spice products. To tie it all together, there is a leather journal that include the botanist’s illustrations & field notes. Overall this idea is meant to inspire a spirit of adventure in Old Spice consumer.